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Ian and Justin are joined by Barb’s outgoing CEO Justin Sampson to discuss the growing pressures facing industry measurement currencies as media consumption fragments and digital platforms reshape the market. Hot off the heels of the Google debacle, the conversation explores the importance of independent, jointly governed measurement systems, the balance between innovation and stability in audience metrics, and the risks opacity creates for advertisers and media owners. They also examine the future role of JICs, the influence of WFA cross-media measurement principles, and whether existing currency models can continue to underpin premium advertising markets.
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In this episode of Media Unfiltered, Justin Lebbon and Ian Whittaker unpack the shifting deal landscape in global media, from the evolving Netflix–Warner–Paramount dynamics to the conspicuous silence around Sky–ITV. They dig into what Q4 results really reveal about the agency business, examine why music continues to outperform in a digital-first world, and debate what diversification actually means for broadcasters navigating structural change.
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This week we examine investor nerves around the colossal levels of capital being poured into AI, and whether those investments will truly pay off without fundamental change across gaming, software, and agency businesses. We also look at signs of advertisers returning to TV, following positive financial signals from NBCUniversal and Fox in the US, before closing with a discussion on the importance of independent oversight after Google’s legal action against Kantar.
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This episode explores recent reports that Google used cease-and-desist action to force BARB and Kantar Media to halt independent measurement of YouTube viewing on TV screens. We share private commentary from advertisers and agencies and examine what this means for transparency in the YouTube ecosystem.
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This podcast explores the turbulent financial world in 2026 reflecting on the impact it may have on media and marketing. Much to the surprise of our hosts, 2025 was a strong year for ad spend with the main victors being the platforms. What will happen in 2026? Will brands begin to resist the ease and appeal of the platforms? Will governments step up efforts to support local media and curb the dominance of the platforms? The financial outlook is messy and traditional global pacts are being tested, how will this impact global media and advertising.
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