TV·
Lantern - Everything you need to know and why I think it’s exceptional
Lantern is, simply put, an outcomes-based measurement solution created by three of the UK’s major commercial TV companies — Sky, ITV and Channel 4.
Read the essayWritten analysis
Insights
Essays on TV, streaming, ad-spend and the business of media — the written work behind the conversations on the podcast.
Five Years to Fix It: Why Canadian TV Can’t Afford Inertia
The day began with a critical examination of the effectiveness crisis in Canada. It's been brewing for a while: spend per capita here is much lower than in other major…
Barb lifts the lid on YouTube’s viewership reality
Barb’s long-anticipated data measuring the “most-watched” 200 YouTube channels in the UK —designed to provide context against how TV is traditionally measured for…
ITV's Kelly Williams On Why UK TV's Growth Story Is Just Getting Started
In this interview with Kelly Williams, MD Commercial at ITV, we discussed how the UK’s largest commercial broadcaster plans to continue growing following some very…
Dutch TV market set for growth: Addressable, Partnerships & Cross-Media Measurement is driving it
Time to turn the spotlight on the Dutch TV market. I recently had a great follow-up chat with Ton Rozestraten, CCO of RTL Nederland – the largest commercial broadcaster…
The German Advertising & TV Market – RTL’s Big Shift
We often focus on the US and UK ad markets and overlook others like Germany, but perhaps we shouldn't.
Has AI started eating into Google’s search business? Not yet, according to Brian Wieser
This was one of the constant topics that came up in Cannes while talking to advertisers and agencies: is Google Search under major threat from AI? Is that where budgets…
Why Disney’s distribution model might be the most interesting in media right now
Really enjoyed this fascinating interview, where we discussed how Disney is expanding globally — what’s driving that growth, how they manage AdTech to compete with…
All the problems with modern marketing - with Les Binet
When you look at The Long and the Short of It — now over a decade old — it outlines a 60/40 split between brand and performance. That’s a guideline, and for many…
Are we better at marketing today than we were in the past?
At Cannes, the conversation often came back to the stark contrast between the thoughtful debates happening in the Palais and the ad-tech dominance on the beaches…
YouTube now accused of streaming pirated content — and possibly profiting from it.
That’s according to an article in The New York Times, based on a new Adalytics report. Google admits in the piece: “mistakes happen.” But why do we, as an industry…
Why I Think Broadcasters Should Avoid the “CTV” Label
In the US — a market I blame for many ofadvertising’s worst trends — CTV is growing, profitable, but also deeplyproblematic. Here’s why: Fraud and Lack of transparency.…
US: YouTube keeps growing on TV screens — so why aren’t networks fighting back together?
Nielsen’s April data shows YouTube’scontinued growth in TV screen viewership. But it’s not a straight line — likeall media, viewership fluctuates. April was particularly…
Broadcasters - Build your own tech/walled garden or go with the tech giants?
If you are wondering what to do here, justlook at the Australian TV market to understand what happens when ad exchanges,DSPs and managed services run rampant. (read…
Australia’s TV Market Could Lead the World — If It Moves Together
A week on from the recent industry conference, I’ve had time to digest some of the key discussions and reflect on where the TV advertising market in Australia and New…
Blame the Americans: Why TV has a perception issue
I’m always struck by the reaction I get when I bring up the issue of TV’s perception problem at events in the US. Often, it’s disbelief.